It’s no secret that barbershops are a hot spot for socializing and catching up with friends. But, what makes a barbershop stand out from the rest? What can a barbershop owner like you do to make your shop unique or preferred in the neighborhood? The good news is there’s more than one way to make your establishment shine.
Here are five tips to make your new barbershop more successful than the others:
1. Stick To A Theme.
Nowadays, competition can be very tough in the world of barbershops. It’s no longer just about providing a good haircare service. That’s why you should start thinking about your brand if you want to stand out from your competitors. After you’ve come up with a brand, you want to stick to one theme to help your customers remember you and your shop.
For example, if you want your shop to focus on nature, you must ensure that everything is consistent with your nature theme, from the vibe to the décor to the furniture. Luckily, there are companies, such as Concept Salon Furniture, that offer a variety of salon furniture and décor that would fit popular salon themes. Thus, you won’t have a problem sourcing salon chairs, wash points, and display units.
2. Boost Your Brand.
Your brand is what your barbershop stands for, it’s what you represent, and it’s what people associate you with. It’s the image you desire to project to the world and what makes you stand out. If you have a good brand, people will know who you are and what you do. A great brand is the most valuable asset of any establishment, but many new business owners don’t focus on it because they think branding is expensive.
However, you can use inexpensive branding strategies to boost your barbershop. Here are some examples:
- Come up with a strong brand name.
- Pick a name and image that’s authentic and represents you or your business.
- Develop a visual brand, including your logo, color theme, and brand typography.
3. Learn More About The Competition.
It’d help if you took the time to learn more about the marketing strategies of other barbershops in your area. Study what makes them tick. Is it their unique logo? Is it the captivating color scheme that attracts younger customers? Once you know more about different barbershops in your area, you can find a way to make your new shop stand out from the rest. If they all have a modern and clean vibe, maybe you can choose an atmosphere that exudes vintage glam.
You want to keep abreast of what’s going on with your competitors. Don’t copy them, but know how to improve your growth marketing. Maybe, there’s a niche in the market that other barbershops are failing to reach, which your new shop can cater to or focus your marketing strategies on.
4. Give Your Customers The Best Experience.
To make your new barbershop stand out, you should be able to offer your customers a high-quality haircut experience. You need to be creative and use the best tools that you can find for your business. Also, you should be knowledgeable about upcoming hair trends, services, and products. If you can’t afford to buy expensive equipment, you can make the most out of what you have. You can use whatever you have to give your customers a happy and unforgettable experience.
Another way you can ensure that your shop is always giving customers a standout experience is by paying close attention to your staff by doing the following:
- Hire people who have the training and passion for what they do.
- Offer regular upskill training so your barbers know the latest trends to improve their craft.
- You should ensure that your barbershop is a great place to work in.
5. Consider Online Booking.
In the past, customers had to stand in line to book appointments. If they didn’t want to wait, they needed to call the shop by phone. It was stressful. Nowadays, however, people don’t want to wait, and they prefer to use the Internet for everything.
So, if you’re going to stand out, you should make paying and booking appointments a breeze for your clients. You must seriously consider offering online booking as soon as possible. This way, your customers don’t have to wait for a call or text by phone to book, confirm, or make changes to their appointment.
The Bottom Line.
To stand out in this business, you can start by doing what everyone else does, but make sure to improve and offer better services. Focus on your customers. Give them the best experience, from the ambiance and furniture of your shop to the quality of your services. You can achieve this goal by taking advantage of new technology and the best tools of the trade. Lastly, make sure that your shop is a fantastic place to work in.