Author: Sean Reid

Knowing your audience is one of the key tenets in stand-up comedy — and in marketing. Both are intense, risky endeavors. You might even argue that the similarities don’t stop there! But today, we’re talking about marketing. And if you have a specialty medical practice with one or more locations, we’re talking to you. Your…

Etsy is the e-commerce website offering unique, retro or handmade items. You have your products to sell on Etsy but wondering how to promote it.  To assure more and more sales, it becomes essential to adapt some Etsy marketing practises.  There are various methods and ways to promote your Etsy products. It is about boosting…

There are over 3.68 million active sellers on Etsy and you’re amongst them, so it is indeed daunting to think about brand visibility and exposure.  To get discovered on Etsy by your target customers or potential buyers, there are optimization practises required to apply on your Etsy store.  Etsy SEO is something you need to…

Starting a new business can be a challenge and there are many things to consider and organize. If you are setting up your business from home rather than dedicated business premises, you have the added issue of ensuring you have enough space from which to operate. Of course, many people do not have a lot…

by Craig Kronenberger, CEO and founder of Stripe Theory  Albert Einstein once said, “Failure is success in progress,” In other words, failure is what spurs us on, often even more than success. While success will simply reward you for completion, failure is a forced opportunity to examine the faults and errors you’ve made along the…

Do you worry too much? Are you unable to shut off that incessant pattern of anxiety loops that keeps you on edge? As many leaders have been feeling, the year of unprecedented changes has left some scars and stains on our psyche. We didn’t always feel like this. Yet, old habits that keep worry alive-well-may…

Etsy is an ideal place where you can sell craft supplies, vintage items, and handmade products.  While the platform is giving the opportunity to start a small business right away, focusing on craft and handmade items.  Etsy can be challenging for some people who are new to this.  Not so surprisingly, there are some mistakes…

Tom Jakobek knows a thing or two about project management. Jakobek has built a successful career as a project manager who’s comfortable managing the budget of the City of Toronto, overseeing large-scale infrastructure projects, or taking on private contracts through his construction consulting firm, KBNJ Consulting, Inc. Jakobek’s experience in both the private and public…

Selling your crafts on Etsy is one of the great ways that can help you in earning money from it.  Well, you started your business, built your store, and listed your products. All set for selling your items but then, it’s nothing.  Etsy sellers are required to get views on their listing to get sales.…

Today, thousands of craftspeople, makers, and artisan develop their products and sell them online using different platforms.  The business of DIY is blooming, and the craft market in the Us alone is recorded to reach around $50 billion by 2024.  This means if you have a talent or hobby, and you can create a product…

Since the pandemic began, more and more people have conducted their business remotely. Research says this trend is actually going to continue even as the world opens up. The demand for virtual presentations will still be on the rise. However, it can be difficult to give presentations over Zoom, Skype, Teams, and other online services…

Etsy product descriptions are important yet one of the most overlooked points. Not just it determines whether your visitors will click on the listing but also improves the sales.  However, creating a perfect Etsy product description is not the biggest challenge. But it can be complicated and confusing if you are not well aware.  So…

When a brand enters the social media sphere, they expect to go viral and receive critical acclaim instantly. However, many businesses will start to lose momentum after realizing how difficult it is to set their brand apart from the competition. Although you can’t determine what post will break through the clutter, you can use your…

Climate change has completely changed our planet. To a large extent, the major cause of climatic change has been carbon emissions from industries. There have been multiple concerns about carbon emissions and their potential consequences. It’s essential to understand the effects of carbon and other greenhouse gas emission of s on business and the environment.…

Depending upon your niche, having a physical space for your small business is a vital step toward a healthy, profitable business. How do you know if your prospective landlord is giving you a fair lease? As a business owner, negotiating on behalf of your business is a must, but how do you ensure that you…

Artificial intelligence is surprisingly making its name with the world stepping in technology! It is known in multiple ways – be it through self-reliant business methods, learning advancing techniques, or utilizing robots. Different companies wanting to boost themselves up should concentrate on their capabilities through AI instead of only using technologies. Artificial intelligence can help…