Author: Sean Reid

When it comes to business, nothing is more critical than trust. Whenever you hand over money, you expect the other party to provide you with goods and services in return.  Mostly, these relationships of trust work perfectly. However, sometimes, they can fall apart, especially between employees and their bosses.  In this post, we take a…

Etsy is one of the world’s largest marketplaces for selling handmade items.  The platform allows merchants and small businessmen to sell their high-quality hand-crafted products.  You are required to manage your Etsy store utilizing different applications and tools to boost sales.  These tools can help you maintain inventory management, order fulfillment and much more.  If…

Sustainability is a complex concept, and it is necessary we realize its importance. To have a cleaner environment, consumers need to change their behavior in regards to how they consume and corporations in how they conduct business. In addition to more eco-friendly consumerism, it is essential households and businesses learn how to recycle effectively. Changing…

by Kevin Possell, General Manager of Weiner’s Ltd Since the onset of the pandemic, the hospitality industry has been forced to rethink its definition of customer loyalty – both how to earn it and how to reward it. Where loyalty has previously been more transactional (miles, points, etc.), having fewer transactions taking place means the…

Knowing your audience is one of the key tenets in stand-up comedy — and in marketing. Both are intense, risky endeavors. You might even argue that the similarities don’t stop there! But today, we’re talking about marketing. And if you have a specialty medical practice with one or more locations, we’re talking to you. Your…

Etsy is the e-commerce website offering unique, retro or handmade items. You have your products to sell on Etsy but wondering how to promote it.  To assure more and more sales, it becomes essential to adapt some Etsy marketing practises.  There are various methods and ways to promote your Etsy products. It is about boosting…

There are over 3.68 million active sellers on Etsy and you’re amongst them, so it is indeed daunting to think about brand visibility and exposure.  To get discovered on Etsy by your target customers or potential buyers, there are optimization practises required to apply on your Etsy store.  Etsy SEO is something you need to…

Starting a new business can be a challenge and there are many things to consider and organize. If you are setting up your business from home rather than dedicated business premises, you have the added issue of ensuring you have enough space from which to operate. Of course, many people do not have a lot…

by Craig Kronenberger, CEO and founder of Stripe Theory  Albert Einstein once said, “Failure is success in progress,” In other words, failure is what spurs us on, often even more than success. While success will simply reward you for completion, failure is a forced opportunity to examine the faults and errors you’ve made along the…

Do you worry too much? Are you unable to shut off that incessant pattern of anxiety loops that keeps you on edge? As many leaders have been feeling, the year of unprecedented changes has left some scars and stains on our psyche. We didn’t always feel like this. Yet, old habits that keep worry alive-well-may…

Etsy is an ideal place where you can sell craft supplies, vintage items, and handmade products.  While the platform is giving the opportunity to start a small business right away, focusing on craft and handmade items.  Etsy can be challenging for some people who are new to this.  Not so surprisingly, there are some mistakes…

Tom Jakobek knows a thing or two about project management. Jakobek has built a successful career as a project manager who’s comfortable managing the budget of the City of Toronto, overseeing large-scale infrastructure projects, or taking on private contracts through his construction consulting firm, KBNJ Consulting, Inc. Jakobek’s experience in both the private and public…

Selling your crafts on Etsy is one of the great ways that can help you in earning money from it.  Well, you started your business, built your store, and listed your products. All set for selling your items but then, it’s nothing.  Etsy sellers are required to get views on their listing to get sales.…

Today, thousands of craftspeople, makers, and artisan develop their products and sell them online using different platforms.  The business of DIY is blooming, and the craft market in the Us alone is recorded to reach around $50 billion by 2024.  This means if you have a talent or hobby, and you can create a product…

Since the pandemic began, more and more people have conducted their business remotely. Research says this trend is actually going to continue even as the world opens up. The demand for virtual presentations will still be on the rise. However, it can be difficult to give presentations over Zoom, Skype, Teams, and other online services…

Etsy product descriptions are important yet one of the most overlooked points. Not just it determines whether your visitors will click on the listing but also improves the sales.  However, creating a perfect Etsy product description is not the biggest challenge. But it can be complicated and confusing if you are not well aware.  So…

When a brand enters the social media sphere, they expect to go viral and receive critical acclaim instantly. However, many businesses will start to lose momentum after realizing how difficult it is to set their brand apart from the competition. Although you can’t determine what post will break through the clutter, you can use your…