Category: Business

One of the most important parts of creating a content marketing strategy is having a good understanding of who your customers are, what their pain points are and how you can help solve their problems. Creating buyer personas will enable you to design a campaign that appeals to your target audience and shows how your products or services can be valuable in solving their problems.

Many businesses attract up to 29% of their annual sales from Black Friday through Christmas, according to the National Retail Federation. And all signs are pointing to a very healthy 2018 season. Last year exceeded expectations at almost $692 billion, unemployment is down and the economy is up.

Amazon Inc. on Tuesday last week surpassed the $1 trillion market capitalization for the first time in its history. The e-commerce giant became the second U.S.-based company ever to hit that milestone a month after Apple to hit the $1 trillion market valuation.

Crypto scams are now becoming more rampant with scammers taking advantage of new technologies and the rush to invest. To avoid becoming a victim of such scams, you must be very careful about the kind of people you conduct transactions with; especially when it comes to face-to-face deals.

Are you getting a lot of traffic to your website, but not a lot of leads? You’re not the only one. While high traffic is a great indicator of consumer interest in your business, it’s not the only metric that counts.