Category: Business

Why Buyer Personas Are a Marketing Must-Have

One of the most important parts of creating a content marketing strategy is having a good understanding of who your customers are, what their pain points are and how you can help solve their problems. Creating buyer personas will enable you to design a campaign that appeals to your target audience and shows how your products or services can be valuable in solving their problems.

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Top 5 Charity Walk Promo Items To Giveaway in 2018

Summer will be here sooner than you think and so will your charity walk! Whether you’re sponsoring the event or just have a simple booth, your company can make a huge impact with the right promotional product giveaways. Need a few ideas? You’re in the right place! Here are a few charity walk promo items to keep your business top of mind.

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An Email Resurrection: How To Rekindle a Dwindling List

It’s natural for an email list to shrink if the content is just average. Every day emails reach our inbox whether we anticipate them or not. In order to send more effective messages, marketers are enabling the very machines that connect us to grow our understanding and make data-based adaptions. Here are some of the new trends in the arena of email marketing.

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Augmented Reality | What’s the Big Deal with AR, Anyway?

AR is a live view of a physical, real-world environment with enhanced (or augmented) components added by computer-generated modalities. It turns a seemingly normal landscape, one that would happen in the real world, into a supernatural experience for the viewer. We can view augmented reality through smart glasses, handheld devices, heads-up displays (HUDs) and more.

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