Having a large staff comes with the task of controlling and mitigating differences among the people involved, especially in the workplace. The Revenue Optimization Companies (T-ROC) is a global retail solutions company with more than 6,000 employees and 20,000 gig force workers headed by founder and CEO Brett Beveridge. Under T-ROC, four major companies work together to deliver optimal solutions to their clients: The Retail Outsource, for store sales performance management; Mobile Insight, for real-time field reporting and business intelligence; The Consumer Insight, for full-service customer experience analysis; and SYMBITS, a managed information technology provider. Given the size and different divisions of the company, one question stands: With such a large number of employees, how does one manage company culture?
What is company culture?
Company culture encompasses several aspects of the workplace, such as its values and beliefs, expectations, and goals, including its work environment. T-ROC was awarded one of the “Best Places to Work” by South Florida Business Journal as it thrives on company culture and diversity.
Attributes that an employee looks for in a company include pay, job security, bonuses, benefits, and working hours. However, employees also look at a company’s image and culture. The most important step in creating a successful work environment is establishing a healthy and positive company culture. In doing so, team members could harness self-motivation, resulting in more productive and efficient work. It also steers the dynamic of team members to work better together. In addition, it can influence the company’s desirability as an employer by a prospective employee and even determine if customers would prefer to support you.
How to establish company culture?
Beveridge advises company leaders to identify and write down their well-defined mission, vision, and core values. That way, they can have a unifying code to turn to and know where their operations are rooted. At T-ROC, core values range from making honesty and integrity win every time to having fun and never taking ourselves too seriously. Beveridge ensures that T-ROC’s philosophies are not only written out as daily reminders for employees and published on the company website for the public to see but also something that he can reinforce with company incentives and activities. T-ROC employees enjoy certain perks, such as having flexible schedules, hybrid work models, a relaxed dress code, and even discounts to theme parks, concerts, movies, and more.
T-ROC also nurtures a learning culture, wherein employees are trained and equipped with the necessary tools to succeed throughout their time as T-ROC employees. Beveridge stresses the importance of mutual learning, allowing team members to develop and hone different skills that can provide them an edge. At T-ROC, workers also meet with Beveridge and other executives for creative brainstorming sessions, peer and performance evaluations, and collaborations. This step establishes how business leaders serve as role models, coaches, and mentors to their employees by providing direction and guidance, transferring knowledge, and empowering people.
In addition, Beveridge believes that having a diverse workforce contributes to healthy company culture. Employees are accepted as they are, whoever they are. Not only does this promote inclusivity, but it also allows the company to gather different perspectives about their operations to improve their work further. At T-ROC, team-building exercises are conducted to enable employees to step out of their usual roles and perform other jobs. Events that highlight and celebrate team members’ differences are also held. Part of the company’s success comes from giving its employees a voice and fostering an environment that gives importance to dignity and respect for all people. As a result, strengthening personal relationships among team members builds camaraderie and better working dynamics. Simply put, diversity is important at T-ROC and held in the highest regard.
Lastly, Beveridge highlights that a company must be rooted in honesty and integrity. Being transparent with the staff about goals, new roles, and changes in the company allows everyone to work on the same page. Banking on that idea, effective communication with team members is also a determining factor for a successful business. Beveridge says employees’ concerns or problems should be addressed quickly to keep morale high. Ultimately, a great company has a great culture.
