3. Ask for Reviews and Testimonials
People listen to other people. Recent studies found that online reviews impact 67.7% of purchasing decisions and 84% of people trust online reviews as much as a personal recommendation.
So ask for them! They’re in the best interest of everyone involved since they’ll help others decide if your product or service is right for them too. Make sure to stay engaged with these customers. Thank those that give good reviews and offer recourse for those that give bad ones. The only way to improve is to truly understand your customers’ experiences, and they will really appreciate the attention.
4. Talk to Your Friends
Networking works. The largest single category of franchise sales is through referrals. Keep talking about your business! People you know from every part of your life all have something to offer, and you in return. You’ll find many times that people are happy to help spread the word. Offer them incentives like discounts and special services. Hone your elevator speech so it’s easy for them to spread. Referrals can be powerful drivers to your site.
5. Create Buzz
The age-old offline media blitz’s still work too. Send press releases to the local news editors, publishers and producers. They’re always looking for great stories, and yours is one! They’re happy to support your community business since you’re supporting their business with good content. Online sites work the same way to drive people to your site with your story.
Even if you do a couple of the above items, you’ll start to see spikes in your site traffic. It’s the rainmaker philosophy: When you put something out there, you’re bound to get something back in return. By keeping your store out there and top of mind, your website will grow as well. And if you want help with generating this buzz, give us a call. We love to help grow businesses!
This article was originally posted by Ironmark at http://blog.ironmarkusa.com/get-your-store-found-online