When a brand enters the social media sphere, they expect to go viral and receive critical acclaim instantly. However, many businesses will start to lose momentum after realizing how difficult it is to set their brand apart from the competition. Although you can’t determine what post will break through the clutter, you can use your existing activity to cash in on trends at the right time.
Monitoring What’s Being Said on Social Media
While looking at your analytics, you’ve probably noticed an uptick in brand mentions, associated hashtags, or products related to your niche at various times. Are you replying to product questions, reviews, or remarks a few minutes after they go live? If so, you’ve now successfully engaged in social monitoring – an effective way to create efficient marketing campaigns for your customers. If not, it’s essential to make this a habit to keep your users engaged with your brand.
What happens when a user talks about your business but doesn’t tag you? Without a way to monitor this engagement, you won’t be able to grasp your brand mentions properly. Falcon’s social media monitoring tool can locate meaningful conversations in real-time.
Engage Often to Improve Customer Interaction
When a keyword is posted online, a social media management software will send an alert. Monitoring interest in your brand isn’t enough to keep your customers engaged, but replying in a rude, condescending, or sarcastic manner could cement a negative reputation. However, if you found that your users prefer a less-serious tone, then fire away!
Serious or Hilarious? Depends on Branding
Fast-food giant Wendy’s went viral on social media due to their sarcastic, sometimes brutal tone they use on customers. It worked for Wendy’s because they weren’t considered a family establishment, but when Mcdonald’s tried to mimic Wendy’s, a kid-friendly brand, they fell flat on their face. Only certain brands can get away with a joking cadence without upsetting their audience.
If you want to inject hilarity into your brand, it’s better to start early. Pivoting isn’t always a bad thing, but if your analytics state that your audience responds better to a corporate image, then stay on track. You risk alienating your existing customers if you change too soon.
Use Social Media Scheduling Tools
Some social media websites, like Facebook, allow you to upload posts in advance that will become live at a designated time. However, the Facebook posting system is limited, and other social media platforms, like Instagram and Twitter, won’t let you plan ahead at all. Manually posting can take a lot of time out of your day, but a social media scheduling tool can set up multiple posts weeks in advance on all commonly used platforms. To keep engagement strong, upload your posts to a scheduling tool and concentrate on connecting with your customers.
Compare Trends with Google Trends
Google Trends is a free, popular tool that compares popular search trends against each other. For example, if you want to see which ice cream flavor is more prevalent between chocolate and vanilla, Google will breakdown that information in a graph (it’s chocolate, by the way)! With this information, you can effectively capitalize on trends before a crash or dip.
Use Memes for Increased Social Media Activity
Google Trends doesn’t just compare your favorite sweets. Memes are social shorthand and are understood by your prime demographic: Millennials and Gen Z. If you create an effective meme that incorporates your brand’s message, you’ll instantly receive more shares. Compare your meme post with your brand analytics to see if your customers prefer a bit of humor.
Automate Repetitive Tasks Immediately
Brands sometimes crack the code early when they notice a frequent post receives many shares, likes, and comments. IFTTT (If This, Then That) is a social media recipe website that sets up simple commands which link to different applications when triggered. For example, if you’re a sunglasses company, connect to a weather app that will post a reminder to put sunscreen on via a Twitter post if the UV index is high. You can set up multiple reminders for all platforms.