Leo Olsen Guillot is the owner of Olsen media and the co- founder of UrbanWashers. This serial entrepreneur specializes in brand growth, sales, and personal brand management. 

When Olsen started his first company at age 20 years, he made his first million in 9 months. One of his brands, Mastermind.com, was sold to Clickfunnels. 

We had a chat with Leo Olsen Guillot to get his expertise on how businesses can build social media marketing funnels that convert. 

What Is A Social Media Marketing Funnel? 

A social media marketing funnel refers to a path that clients follow before they finally make the purchase. This path begins when the client becomes aware of your brand and ends after they make a purchase. 

Different marketers have varying opinions as to the phases that make up the marketing funnel. However, you can narrow down the customer’s path into five main steps. 

  1. The Awareness phase: This is the stage when your target audience becomes aware of your brand. 
  2. Consideration phase: Clients begin to check out your brand when they notice that it stands out from the competition. 
  3. Action phase: This stage entails compelling your audience to respond to your brand by making a purchase. 
  4. Engagement phase: Using social media and emailing to keep your audience engaged after they have purchased your brand. 
  5. Advocacy phase: Turning your customers to your brand ambassadors. 

So, what is the role of social media in the marketing funnel? Well, Leo Olsen Guillot explains that you use social media in every stage of the marketing funnel. For instance, in the awareness stage, you can research to identify a need in your niche or a problem that your audience needs fixing. 

Social media has become a significant platform for brand research. A study showed that more than 300 Tweets contained the phrase, “Can anyone recommend.” Brands that respond to those Tweets receive a positive response 60% of the time. Leo Olsen Guillot says that there is more to selling that conversing with your clients. The brand also has to establish their reputation as industry experts and thought leaders. 

Leveraging The Help Of An Expert 

Leo Olsen Guillot sells social media services. Through his business, Olsen Media Limited, he helps his clients develop content that will help them achieve their goals across all the marketing phases. Olsen limited is presently a small-sized company. However, the business gets around 30 to 50 leads per month. Olsen limited also has a profit margin of about 40 to 50%. 

The leading five tips that Leo Olsen Guillot shared on how to build a social media marketing funnel that converts include:

  1. Keep it simple: Keep your social media marketing strategy simple. You do this by creating S.M.A.R.T goals and engaging in social listening. Activities such as social listening, online research, and competitor analysis will help you come up with simple yet engaging content that will attract your target audience. 
  2. Be careful with automated webinars: Although webinars are a great way to maximize your reach, automated webinars do not convert well like live webinars. 
  3. Keep it straight to the people: Being honest with your customers is the new marketing trend. Over 90% of millennials say that they want brands to be authentic. Leo Olsen Guillot says that one of the ways that brands can be authentic is by keeping it straight with their audience. This authenticity means that you create content that shows your struggles, challenges, and all the work you put in to deliver quality to your clients. 
  4. Emailing increases revenue: Emailing remains the king in digital marketing. When you email your clients, you can establish a connection that will drive sales. The efficacy of emailing increases when you use personalization techniques. Studies reveal that personalization increases the open rate by 65%
  5. Opt for Consistency with clarity using your phone: Consistency is the key to success in social media marketing. For your target audience to recognize your brand, you have to be consistent in your content and overall social media tactics. For instance, your tone in your social media platforms should be consistent. You should also ensure that you are marketing in clarity so that your brand will not be accrued as irrelevant. 

 According to Leo Olsen Guillot, when you adhere to these five tactics, you are likely to reap success in every phase of the sales funnel. 

What challenges have you faced with social media marketing? Kindly share your experiences with us in the comments section.