In a world where there is an oversaturation of information across multiple media platforms, it can be unclear for any business or brand to know where to start. This is why figuring out how to leverage media platforms to increase their reach, credibility, and overall ROI in their marketing strategies is so important.

Learning from a media and PR expert might be just what you need to get started in the right direction.

Meet Rhonda Swan. She is the CEO and Founder of the Unstoppable Branding Agency, which helps thousands of businesses and individuals amplify their brands through media. Rhonda is also an international speaker and bestselling author dedicated to helping her clients create ‘sexy’ brands that are profitable, credible, and PR-worthy. 

It all started way back in the early 2000s when social media as we now know it was virtually non-existent. With a bigger vision and dreams, Rhonda quit her well-paying corporate job to venture into something of her own. Her goal was to help people rethink how they use the internet to give them visibility, scale, and attain time and geographical freedom. After a rough start, Rhonda eventually mastered the art of connecting her sales strategies with clients’ needs. Putting others first and seeking to solve their problems. From then, Rhonda never looked back. 

With experience spanning over 18 years, Rhonda currently leverages social media and digital publications to build her client’s brand image. After helping countless brands online, she shares her insights on how to grow your business by choosing the right media platforms.

Identify your audience

Before jumping into the media platforms to use, brands must understand the demographics, likes, and interests of their target audience. Which platforms do your ideal clients spend their most time? The answers to these questions will help you know which media platforms are more appealing to the client, as well as the right messaging and content that will resonate with the target audience. As a PR consultant, Rhonda spends most of her effort training brands on positioning themselves correctly in the eyes of their audience. Like in any other aspect of your business, such as product development, marketing efforts should place the customers at the center of their plan.

Define your goals

After identifying the right client, the next step calls for establishing the goal of your marketing campaign. If you are looking to build your credibility, you will certainly use a different approach than when you are looking to expand your visibility. In the future, using multiple outlets to generate traffic is necessary. On the other hand, you might want to consider using a specific media that can position your authority in your niche.

While some brands use media platforms to drive brand recognition and build relationships, others use them to provide customer support. Knowing what the goal is will help you narrow down the different media you want to use.

How many channels can you manage?

With the ever-growing media platforms these days, one would be inclined to think that the more, the better. But how many channels are too many? When thinking about this, it is essential to go back to the goal of having social media platforms in the first place. Of course, every business wants to see that they value the clients and build strong relationships. When you use countless media platforms, you risk spreading your efforts too thin to draw any relevance to your brand. Studies show that personalization increases conversion by up to 34%. By choosing a product combination of a few channels to engage with your customers effectively, you are in a better place to establish your authority and grow your brand.

What are your customers currently using

Lastly, one thing that you should not forget is to explore which media platforms your target audience is currently using. This gives you a base to start connecting with the audience and understand their likes and dislikes.

Digital platforms level the playing field for entrepreneurs across the board. At Unstoppable Branding Agency, the motto is to bring the’ best secrets to the best experts.’ With the right strategy, Rhonda believes that you can use the internet to reach your desired levels of success. And using a media platform to accelerate your growth is vital.

Check out UBA to learn more about their work.