Getting yourself set up online with a social media marketing plan is now becoming an absolute necessity for any business, whether based in a physical location or explicitly online. This article will show you how to effectively market your company using this new marketing outlet. It’s not as hard as you might think it is.
First and most importantly, you need to map out your objectives for your social media marketing plan.
Do you want to make sales? Do you just want more awareness and more followers? Your strategy will change based on what you’d actually like to see happen.
Much like you see on this website, you should put a Facebook ‘like’ box on the top of your blog page.
This will make it easy for people to “like” your page and your content on Facebook. Your users will not have to leave your blog and they can “like” your social media accounts without leaving the website. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
Be sure that your social media content plan is interesting and unique so that other social media users will want to share it with others. People succeed by using social media, but only if their content and plan sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends. Again, as you see on this page, there are many different ways to share this article with your friends.
Try adding high-quality pictures to your social media accounts, especially Instagram.
There are great ways to schedule your Instagram posts as well. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, but you should definitely stay consistent. Share these pictures on your story, on Facebook, and even to your email list. FOr our social media marketing plan we email our list once every single week. If you’d like to see some examples, you can subscribe on the side or at the bottom of this page to our content newsletter.
In order to increase your customers’ action towards your social media accounts, have exclusive offers that they can only obtain by following you. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends. We host giveaways and send out Amazon gift cards to our followers all the time inside of our exclusive newsletter via email.
To make your social media marketing plan successfully market your brand, sell yourself as an industry authority.
Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.
Video content is great too. Here’s an example of a highly engaging and attention-grabbing video/image for a service called Morfix. Notice how it grabs your attention?
Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.
For large companies, social media marketing plans can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.
When running a social media marketing campaign, brag about how many followers you have from time to time.
If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend.
As you can see from this article, while social media can seem intimidating for someone who hasn’t spent much time on it, it is really quite simple. As far as marketing goes, social media is actually something that is free and simple enough to do yourself without having to hire a professional. Comment below and share with us how you plan out your social media marketing strategies!