Whether you run a business from your bedroom or operate a global eCommerce company, you need to ensure your website runs flawlessly. Web testing helps you do that. 

What is web testing? 

Quite simply, web testing involves performing tests on your website or app to identify any problems and issues. You should perform a variety of web tests before your site goes live and continue to run tests regularly. By doing so, you ensure the multitude of elements of your website or app is functioning correctly. Before launching your website, you should test not only functionalities and performance but also various interfaces and browser compatibility. 

Which elements should you test? 

One of the most important elements you need to test for constantly is bugs. By testing for bugs regularly, you ensure a smooth user experience, and that means more traffic, more customers, and more sales. You can easily test for bugs and ensure a smooth user experience by using a reputable automation testing platform like TestProject. The free end-to-end test automation platform is ideal for web, mobile, and API testing.

There are lots of other tests you should complete in addition to bug tests. Here are just a few of the important tests to perform. 

Performance Testing.

Testing your website or app’s performance ensures it works well under different loads. Performance testing includes stress testing and load testing to see how your site behaves during peak loads and normal loads. 

Database Testing.

This involves testing for errors that exist in your database when executing queries. It also tests to see if data from the database is displayed correctly in the web version.

Usability Testing.

Prior to launching your website, it is pivotal that you check that the content is clear, navigation is easy and intuitive, and the features are easy to use. Having a website that is simple to use is a must if you want to attract customers online. By completing usability testing, you can improve things like navigation, efficiency, and presentation.

Security Testing.

Security is crucial for any website, but even more so for eCommerce sites that process sensitive information like credit card details. When you perform security tests, you test for numerous security aspects, such as validating CAPTCHAs, securing file downloads, validating logins, and much more.

Functional Testing.

Functional testing includes testing the formatting of your web pages. That includes checking various functionalities as well as data variations, the formatting of content, and more. It also makes sure things like forms, links, and cookies are working as they should.

Why is web testing important for every business?

Whether you are operating a solopreneur business or running a corporation, if you have a website, it is crucial that you perform web testing. Having looked at the above types of web tests you need to perform, it should already be clear why the process of web testing is so important for every business. You can ensure your website is bug-free, make the site more user-friendly, ensure your site is compatible on different devices and browsers, make sure your site is secure, improve your search engine rankings, and more.

Your website or app is the face of your online business, so it needs to be working correctly if you want to attract new customers, gain customer trust, and help potential customers to complete purchases. 

Think about websites that you use yourself. If a site does not function properly, if it seems non-secure, or if it is difficult to use, you are sure to give up after a few seconds or minutes and instead head to a competing website. You do not want that to happen when potential customers visit your website. So, always perform web testing if you want to gain customers and run a successful and profitable business.